Home Best Practices

These best practices and papers represent the cooperative efforts of M3AAWG members to provide the industry with recommendations and background information to improve messaging security and protect users. M3AAWG best practices are updated as needed and new documents are added as they become available.

November 09, 2020

Exploring the Impact of Nonhuman Interactions on Email Send Metrics

Received email may not be handled only by a human. It may be partially or even fully handled by a software program. The purpose of this document is to offer guidance to marketing and sales staff about the way that nonhuman interactions (NHI, also known as “automated clicks”) affect the performance metrics of their email messages and reporting systems. This document is not intended to solve issues, but rather to provide insights into the effects of NHI and offer some best practices for senders.

September 01, 2020

M3AAWG Email Authentication Recommended Best Practices

This document recommends a set of best practices for authenticating email messages using the security protocols Sender Policy Framework (SPF), Domain Keys Identified Mail (DKIM), Domain-based Message Authentication, Reporting & Conformance) DMARC and Authenticated Received Chain (ARC). (Another security protocol, SMTP authentication, meaning the presentation of credentials during the submission of a message by a Mail User Agent (MUA) or Mail Submission Agent (MSA) to a Mail Transfer Agent (MTA) serves a different purpose and is outside the scope of this document.)

April 21, 2020

M3AAWG Mobile Messaging Best Practices for Political Programs in the United States

The objectives of this document are to help maximize the successful delivery of wanted political text messages and minimize the incidence of unwanted and/or abusive political text messaging, while ensuring that the rights of all participants in political processes are respected. This document defines best practices that promote trust, transparency and collaboration among ecosystem providers.

March 23, 2020

M3AAWG Comments on the Initial Report of the Temporary Specification for gTLD Registration Data Phase 2 Expedited Policy Development Process

M3AAWG, the Messaging, Malware and Mobile Anti-Abuse Working Group, appreciates this opportunity to comment on the Initial Report of the Temporary Specification for gTLD Registration Data Phase 2 Expedited Policy Development Process (https://gnso.icann.org/en/issues/epdp-phase-2-initial-07feb20-en.pdf). 

March 20, 2020

M3AAWG Response for ICANN Security Stability and Resiliency Review Team (Two)

The Messaging, Malware, and Mobile Anti Abuse Working Group (M3AAWG) welcomes the opportunity to review the draft report from ICANN’s Security Stability and Resiliency Review Team (Two).